Recently, the China Import and Export Fair (Canton Fair) ended in Guangzhou.

At this world-renowned trade event, companies in the machinery industry reaped a lot of benefits. Not only did they renew their relationship with old customers, but they also made new partners and found new suppliers, laying a solid foundation for future development.

Walking into the machinery exhibition area of ​​the Canton Fair, the atmosphere was very warm. Various precision mechanical parts, advanced CNC machine tools and large-scale engineering machinery were in full view. In front of the booths of many exhibitors, old customers greeted the staff familiarly and gathered around the equipment to observe carefully. The person in charge of an exhibitor who produces hydraulic parts said excitedly: "At this Canton Fair, several old customers who have cooperated for seven or eight years flew here from abroad. We discussed the equipment upgrade plan together and finalized a large order for next year. This face-to-face communication feels very solid." The old customers recognized the accuracy and durability of the products they had cooperated with in the past, and also put forward some customized requirements under special working conditions.

They hope to continue to work together to open up the market in the future. In 2024, these old customers completed a total transaction volume of 200 million US dollars. They particularly liked products from brands such as EMERSON Hand Communicator TREXCHPNAWS1S, Rosemount 3051, P&F safety barrier KFD2-STC5-EX1, Yokogawa EJA110E, XNX transmitter Honeywell, and TE DBL80.

In addition to reminiscing with old customers, machinery companies also met many new customers at the Canton Fair. Buyers from all over the world, some of them took the drawings to carefully inquire about the equipment parameters, and some repeatedly confirmed the operation procedures and after-sales services of the equipment. A company that exhibited intelligent CNC machine tools attracted many new customers by virtue of the advantages of multi-axis linkage and high-precision processing of the equipment. After experiencing the on-site operation, a Southeast Asian buyer praised: "The degree of automation of this machine tool is too high. It can help us save a lot of labor costs. We must have an in-depth discussion on cooperation!" Some companies also played videos of equipment operating in complex scenes such as mines and ports to let new customers intuitively feel the reliability of the product. They exchanged contact information on the spot and reached a preliminary cooperation intention.

In terms of finding new suppliers, machinery companies have also gained a lot. In order to improve the competitiveness of their products, many companies are looking for better raw material and parts suppliers at the Canton Fair. A company that produces heavy engineering machinery had a heated chat with several special steel suppliers. The two sides discussed in detail the performance indicators of steel such as strength and corrosion resistance, as well as the subsequent supply plan, and also agreed to visit each other's factory after the exhibition. Cooperation with new suppliers means that the equipment produced in the future can achieve a better balance between performance and cost, and bring customers more cost-effective products.

This Canton Fair is a rare opportunity for exhibitors in the machinery industry to expand business and deepen cooperation. By meeting old customers, meeting new customers, and finding new suppliers, the company not only consolidated its existing market share, but also opened up a new situation for future development. I believe that these gains will enable machinery companies to develop more advanced products in the coming days and go further and further in the global market. Translate into English, retain the English content in the text, and the translation should be suitable for English reading.